Big Spring, Texas - Civic & Tourism Portal
Modern civic and tourism portal for Big Spring, Texas - combining residents-first government access with a confident tourism layer that highlights the city's heritage, oil-and-gas roots, and West Texas character.
Measurable Results
Before & After
The Challenge
Most municipal sites either feel like 2005 government portals or sacrifice utility for tourism gloss. Big Spring needed both: residents had to find services, payments, and council updates in seconds, while visitors needed an inspiring window into the city's culture, lodging, and events - all on a small civic budget.
The Solution
Built a dual-mode portal with distinct residents and visitors lanes, sharing one cohesive identity rooted in Texan colour and typography. The residents path surfaces high-frequency civic tasks; the visitors path opens with cinematic photography, event highlights, and clear itineraries. A unified CMS-friendly structure makes ongoing updates achievable for a small city team.
Key Features
Dual-mode information architecture for residents and visitors
High-frequency civic tasks elevated to the homepage
Tourism layer with hero imagery, events, and itineraries
Cohesive Texan visual identity across both audiences
Mobile-first, accessibility-conscious, ADA-aware build
Lightweight editorial structure for ongoing city team updates
Technology Stack
"Residents get what they came for, and visitors finally see Big Spring the way we see it."
City Communications Office
City of Big Spring, Texas
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