Big Spring, Texas - Civic & Tourism Portal
Modern civic and tourism portal for Big Spring, Texas - combining residents-first government access with a confident tourism layer that highlights the city's heritage, oil-and-gas roots, and West Texas character.
- Client
- City of Big Spring, Texas
- Category
- Civic & Tourism
- Live product
- Visit site
Measurable results.
- Resident Utility
- Top civic tasks accessible in 1-2 clicks
- Tourism Visibility
- Polished destination-grade homepage
- Maintainability
- Editable by small city team
Before & after.
- audience Split
- Single muddled flow
- task Completion
- Buried civic services
- visual Identity
- Generic municipal template
- audience Split
- Distinct residents / visitors lanes
- task Completion
- Surface-level access to top tasks
- visual Identity
- Cohesive Texan civic brand
The challenge.
Most municipal sites either feel like 2005 government portals or sacrifice utility for tourism gloss. Big Spring needed both: residents had to find services, payments, and council updates in seconds, while visitors needed an inspiring window into the city's culture, lodging, and events - all on a small civic budget.
The solution.
Built a dual-mode portal with distinct residents and visitors lanes, sharing one cohesive identity rooted in Texan colour and typography. The residents path surfaces high-frequency civic tasks; the visitors path opens with cinematic photography, event highlights, and clear itineraries. A unified CMS-friendly structure makes ongoing updates achievable for a small city team.
What we shipped.
Dual-mode information architecture for residents and visitors
High-frequency civic tasks elevated to the homepage
Tourism layer with hero imagery, events, and itineraries
Cohesive Texan visual identity across both audiences
Mobile-first, accessibility-conscious, ADA-aware build
Lightweight editorial structure for ongoing city team updates
Technology stack.
- React
- Vite
- TypeScript
- Tailwind CSS
- SEO
“Residents get what they came for, and visitors finally see Big Spring the way we see it.”
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