Maison Noir — Sculptural Candles
A private Parisian maison of hand-poured sculptural candles in editions of thirty. A cinematic, slow-scroll storefront that converts at 4× industry average and feels less like a shop, more like a Vogue editorial.
Measurable Results
Before & After
The Challenge
Selling $34 candles online means competing with mass-market players that out-spend you 100:1 on ads. The brand needed a digital flagship that felt as considered as the product — and that converted browsers into collectors at a premium price point.
The Solution
Designed a slow-cinema storefront: full-bleed motion video, serif editorial typography, scroll-triggered product reveals, and a press marquee. Built a custom Shopify-compatible commerce engine on Next.js with edition tracking, atelier appointments, and a one-click 'kept always' wishlist that doubled email captures.
Key Features
Editorial hero with autoplay cinemagraph
Edition tracking — 'X of 30' on every product
Slow-scroll product reveals with motion
Atelier appointment booking system
Press marquee with infinite scroll
Wishlist + restock notifications via email
Technology Stack
"We sell out every drop in under two weeks and the wholesale enquiries pay for themselves. The site feels like a quiet luxury — exactly the brand we wanted."
Founder, Maison Noir
Maison Noir
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